Branding and Beautification Strategy Ensures Savings in Water and Costs

Sustainability. It’s a word that’s tossed around a lot these days, but in Indian Wells we’re committed to turning this word into action. Indian Wells has long created and employed programs to help maintain the delicate balance between development and nature. However, in 2009, this plan was formalized when City officials and staff developed Getting Greener: Indian Wells’ Path to Sustainability, a comprehensive roadmap designed to conserve environmental resources while realizing economic and social benefits. Yet what’s unique about Indian Wells is that city leadership has adopted a smart, multifaceted approach by incorporating branding elements that beautify our community while simultaneously reducing energy usage, water consumption and operating costs. Take, for instance, the Highway 111 Phase 2 enhancement project completed earlier this fall.

In addition to providing traffic calming measures and alleviating road noise, crews also installed a non-potable water irrigation line and state-of-the-art drip system to transport reclaimed water to lush and efficient plantings in the medians. The City expects non-potable water irrigation to save $40,000 annually in the coming years. However, the City’s dedication to smart design, protecting our natural habitat and saving money isn’t stopping there. Now, the Public Works Department is undertaking a carefully planned reconfiguration of landscaping in the Osage Trail median and Mountain View Villas. To keep the ‘Indian Wells brand’, or image, consistent, like the Highway 111 medians, the new layout will also feature a ‘Mediterranean’ color palette consisting of palm trees, perennials and annuals that require minimal watering and maintenance. At Osage and Mountain View Villas, the City expects to save an additional $21,000 annually in reduced water cost and reduce general fund expenses, and eliminate the need for hand mowing of turf that contributes to noise and air pollution.

Look for more exciting and strategic changes in our community as City Hall continues to prudently manage Indian Wells’ path to sustainability.